Our story…
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale S. Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and today there are over 450 locations worldwide and still growing new stores at the rate of ’35 plus’ per year. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to our signature smoothies, our menu offers fresh-squeezed juices, hot food, snacks and our new Protein Balls. Booster Juice is a vibrant brand that attracts an active clientele searching for a healthy alternative to fast food.
Booster Juice currently operates over 450 stores across Canada.Booster Juice grew quickly in Western Canada however growth in the past few years has concentrated on Eastern Canada and we are still pursuing aggressive growth throughout Ontario and the Maritimes..
We are the dominant player in the fast growing ‘juice/smoothie’ segment in Canada. Booster Juice is almost six (6) times larger than its nearest competitor! We are currently on track to open 40 new stores in Canada this year.
Why Booster Juice
Booster Juice has been enjoying strong sales over the past 20 years and averaging double digit comp sales growth. Pretty remarkable as typically food service sales growth in Canada has been flat.
Booster Juice has been on the leading edge with new product development. This includes new products such as:
ACAI – one of the world’s great super fruits
from the Amazon (Brazil)
M ATCHA GREEN TEA – Japan’s purest form of Green Tea
A line of High Protein and vegetable based Smoothies
Protein Booster Balls
And Nova Bakes -inspired by Nova Scotia Oat Cakes
ECO FRIENDLY PROGRAM:
Recyclable Smoothie cups & biodegradable straws
Recyclable packaging
More About Booster Juice
Our primary customer demographic is very broad, running from ages 12 – 55, with the strongest category in the 17 – 35 age range. Generally, our customers are well educated, concerned about and lead healthy lifestyles.
Our TURNKEY store cost is typically $390,000-$420,000 and includes the initial franchise fee,equipment,construction,signage & the first inventory,all store design and development costs – Franchise royalties are 6% and all stores contribute 3.5% of sales to our Marketing Fund.
We have been operating for 25 years and are proud members of the Canadian Franchise Association (CFA) and associate members of CCUFSA. Our growth has been phenomenal.
Required net worth of $350,000 minimum; Banks require liquid cash of $120,000 minimum to secure SBL loans; we provide detailed TRAINING; we provide high levels of PRE & POST open support!
Booster Juice will celebrate its 25th Anniversary this year!!
Booster Juice acquired the naming rights to the mega Terwillegar Recreation Centre in Edmonton/ now known as the Booster Juice Recreation Centre in Terwillegar
Booster Juice just acquired a new 47,000 sq ft Office,Warehouse,Commissary, Production & R&D Centre in Edmonton -our new Corporate Head Office; In Ontario, we also have a 9,000 sq ft office, warehouse, commissary