THE URBAN WAXX BRAND

Urban Waxx was thoughtfully crafted as a sanctuary where luxury and personal care blend effortlessly, guided by a deep understanding of the high-end guest experience. Founded by Shannon Beekman, Urban Waxx was born from a vision to elevate the waxing experience into a moment of indulgence and connection, inspired by insights from the luxury service industry. As a wax and sugar-only salon, we reflect this vision in every detail, creating an environment that embodies both comfort and sophistication.

At Urban Waxx, waxing goes beyond the ordinary; it’s a chance to build lasting connections while indulging in personalized, luxurious care. Our elegant ambiance, combined with a commitment to excellence and attentive service, ensures that each visit is a cherished experience. We are dedicated to fostering a nurturing culture for both our guests and team members, ensuring every interaction is filled with warmth, respect, and genuine care. Urban Waxx is more than just a business—it’s a community where personal care is elevated to an art form, with every session showcasing our passion for luxury and meticulous attention to detail.

Hair Removal Wax revenue is expected to grow at 8.1% from 2024 to 2030, reaching nearly $21 billion.

WHAT MAKES URBAN WAXX UNIQUE

Franchising with Urban Waxx offers a prime opportunity in a growing market. With a unique focus on accessible luxury and an elevated guest service model, Urban Waxx stands out in the competitive beauty industry, backed by an expert team and a meticulously refined business model. Our proven system ensures exceptional guest experiences while tapping into the booming trends in beauty and personal care.

Entrepreneurs joining the Urban Waxx franchise gain access to a thriving industry with a brand that redefines standards and delivers unmatched service. Urban Waxx has shown impressive growth where locations continue to grow year-over-year and a 100% franchisee satisfaction rating thus far through 2025. With over nine locations nationwide, Urban Waxx offers franchisees the advantage of a trusted brand and established market presence, making it a lucrative investment for those ready to grow with us.

Below are some of the strengths we look for in a potential franchisee

• Strong communications skills
• Team builder
• Business & management experience
• Open to learning and attending company seminars 
• Growth-minded
• No prior experience required