Training Mate

Aussie-born HIIT studio with epic energy and a cult-like following. Members come for the workout but stay for the community. With low startup costs, lean operations, and turnkey support, it’s simple to run and easy to scale.

Training Mate isn’t your average gym—it’s a fitness experience that combines high-performance workouts with high-energy fun, all wrapped in a brand that members can’t get enough of. With a sleek, modern studio design and Aussie-fueled charm, Training Mate creates a vibe that turns first-timers into loyal members. This isn’t just fitness; it’s a movement that inspires confidence, community, and consistency.

As a franchisee, you step into a business model designed for scalability and sustainability. Our membership-based structure delivers recurring revenue from day one, with many studios generating over $500K in their first year alone. The compact 2,500 sq. ft. footprint means faster buildouts, fewer staffing needs, and lower operating costs—without sacrificing the premium experience members expect.

Training Mate is a low-barrier opportunity with high-reward potential. No licenses or certifications are required to get started, and we’ve streamlined every part of the operation to keep things simple. From marketing playbooks to staff training and technology, our team at HQ provides full support so you can focus on growing your community—and your bottom line.

What really sets Training Mate apart is the leadership. Founder Luke Milton brings over 25 years of fitness and sports experience, while Gillian Harper and Kerry Milton add powerhouse expertise in franchising and luxury branding. With this kind of talent guiding the brand, you’re not just investing in a gym—you’re joining a proven, purpose-driven team that knows how to scale with style.

If you’re looking for a vibrant, lifestyle-forward concept that delivers strong returns and real community impact, Training Mate is your next big move.

Day in the life of the franchisee

Owner Operator

• Inspire a High-Energy Culture
  • Lead by example to cultivate an uplifting, inclusive, and results driven studio environment.

• Coach & Empower Your Team
  • Oversee performance, provide ongoing feedback, and mentor your trainers and front-of-house staff to deliver an exceptional member experience.
• Drive Studio Success
  • Collaborate with your team to meet—and exceed—membership and retail sales goals.
• Build and Develop Your Legendary Team
  • Own the recruitment, hiring, onboarding, and scheduling process to ensure your studio is staffed with top-tier talent.
• Keep Operations Running Smoothly
  • Maintain a spotless, well-functioning studio that meets brand standards and elevates the member experience.
• Engage the Community
  • Plan and execute local events, pop-ups, and collaborations to keep your studio connected and top-of-mind in the
    neighborhood.

Semi-Absentee

• Drive Studio Success
  • Collaborate with your team to meet—and exceed—membership and retail sales goals.
• Keep Operations Running Smoothly
  • Maintain a spotless, well-functioning studio that meets brand standards and elevates the member experience.
• Manage, monitor, coach, and evaluate the performance of
  Studio Manager.
• Set sales targets and oversee KPIs, P&L & Scorecard
• Ensure studio culture is being driven by our shared values, mission and vision.

Candidate Buying Points

• An opportunity to own a business that helps people to become fitter, happier and healthier
• Great work/life balance
• Exceptional AUV (Average 2024 $730k)
• Centralized programming, tools & systems
• A trusted brand with a loyal following