Started in Chatham, NJ in 2020 by siblings Usman & Amena Chaudhry, Namkeen fuses Nashville-style fried chicken with cumin-and-turmeric-charged Pakistani spices and serves it 100 % halal. The brand has become a social-media darling, catapulting from a pandemic pop-up to four company-owned locations across NJ & Brooklyn in under five years. With guests regularly lining up for its signature “Tikkaville” sandwich, Namkeen is rolling out its first franchise offering in 2025 to meet demand beyond the Tri-State area.

Why Own a Namkeen Franchise?

• Differentiated flavor profile—Pakistani spice blend sets it apart in the crowded hot-chicken arena.

• Fully-halal, antibiotic- and hormone-free sourcing taps a $20 B underserved consumer market.

• Simple 30-seat fast-casual footprint; kitchen anchored by pressure fryer & spice-dusting station.

• Viral marketing engine (200k+ TikTok/IG followers) drives low-cost customer acquisition.

• High check average ($17) plus upsellable waffles, mango lassi, and merch lines.

• Early-stage franchise = larger protected territories and first-mover brand cachet.

• Founders provide hands-on site selection and halal supply-chain training.